Whyte and Mackay
We
were engaged by Whyte & Mackay
to undertake an in-depth review of on-line marketing supporting 2 Malt
Whisky brands. The work comprised a full audit of the websites, a review
of associated e-newsletters, and how these activities integrate into
the overall marketing strategy. Broadly, this revealed a need to adjust
site content and administration to build efficient consumer contact and
link the sites more closely with off-line marketing activities.