Affinityworks Marketing and Customer Management Services


Affinityworks brochure

If you would like to read more, click on the image above to download a copy of our brochure in Acrobat format (304Kb).

+44 (0)1721 730 240


Affinityworks provides both day-to-day and project-based assistance for development of Marketing and Customer Management requirements. We concentrate particularly on:

Practical support for Marketing & Customer Management Access to experienced marketing & management resource to help implement and develop strategic plans, or take on immediate supervision of requirements on an interim management or retained basis
Marketing & Customer Management performance measures Development of appropriate measures and frameworks to identify the return on marketing investment and drive improvement in business performance
Marketing due diligence Reviews Snapshot assessment of existing marketing activities, identifying priorities for development
Integration of on- and off-line Marketing Co-ordinating activity across website, customer database and off-line initiatives to make best use of customer contact channels
Customer Touch-point Mapping Identifying customer contact points to collect information, plan communication, improve sales opportunities, refine service commitment and track results
Customer Information Reviews Identifying the right customer information to collect, maintain and use for marketing & client management requirements
Customer Surveys Implementing surveys to ensure client perspectives are obtained for continuous marketing and service improvements and to assist in achieving standards such as ISO 9000. We provide a range of facilities to assist survey responses.
Tailored Workshops Diagnostic seminars to help businesses clarify marketing objectives, develop customer focus and identify areas for attention


Assignments such as Customer Marketing Reviews, Mapping or Surveys are generally priced on the number of days to complete the project. Where Affinityworks is retained to undertake ongoing work, fees are based on either monthly or quarterly structures and may be capped to help your budgeting. Business terms are subject to formal agreement.