Integration of on- and off-line marketing

Traditionally, marketing concentrated on telling a largely unidentified audience about products or services. With increasing use of phone, web and e-mail, a two-way exchange of information and requirements can develop between an organization and individuals. However, unless websites and e-mail form part of an overall marketing plan to make best use of customer contact, the business benefits can be lost. We work with our clients to deliver a 'joined-up' approach to on- and off-line marketing, ensuring that the different contact points reinforce each other.