Affinityworks Marketing and Customer Management Services


What they said...

"Affinityworks carried out ... strategic review of 2 of our core brand websites... extremely useful... integrated into broader, off-line marketing activity."

Whyte and Mackay

+44 (0)1721 730 240

Articles and Press

International Journal of CRM
(original article in 385Kb Acrobat pdf, alternatively, you can download the article text in Word)
The presence of CRM in many organisations is often characterised by the installation of enabling technology. This paper concentrates on demonstrating a foundation for CRM systems planning. Initially, we provide a case for relationship management as a fundamental component of marketing. Using this to underpin development work, we then set out a series of frameworks to help guide companies to business-led systems implementation.
Computer Headline Magazine
CRM: over-hyped and over here, or a force for income and efficiency?
The Edinburgh Evening News
The assets of a business count for nothing without the existence of customers.
Business a.m.
2003 will herald in a new fixture for Scotland's golfing calendar as the International Pairs tournament arrives on our courses. The event, run by Worldwide Leisure Marketing, has already acquired significant backing from Visit Scotland, Business AM and GNER, attracted by its burgeoning pedigree.
Aluminate Magazine (45Kb Acrobat pdf)
Feature on Affinityworks in the in Aluminate, The University of Edinburgh Management School Alumni Magazine.
VItal Statistics (36Kb Word doc)
A review of marketing measurement
Marketing - black art or measurable activity? (27Kb Word doc)
A look at marketing measurement .