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Articles and Press
- International Journal of CRM
- (original article in 385Kb Acrobat pdf,
alternatively, you can download the article
text in Word)
The presence of CRM in many organisations is often characterised by the installation
of enabling technology. This paper concentrates on demonstrating a foundation
for CRM systems planning. Initially, we provide a case for relationship management
as a fundamental component of marketing. Using this to underpin development
work, we then set out a series of frameworks to help guide companies to business-led
systems implementation.
- Computer Headline Magazine
- CRM: over-hyped and over here, or a force for income and efficiency?
- The Edinburgh Evening News
- The assets of a business count for nothing without the existence of customers.
- Business a.m.
- 2003 will herald in a new fixture for Scotland's golfing calendar as the
International Pairs tournament arrives on our courses. The event, run by
Worldwide Leisure Marketing, has already acquired significant backing from
Visit Scotland, Business AM and GNER, attracted by its burgeoning pedigree.
- Aluminate Magazine (45Kb Acrobat
pdf)
- Feature on Affinityworks in the in Aluminate,
The University of Edinburgh Management School Alumni Magazine.
- VItal Statistics (36Kb Word doc)
- A review of marketing measurement
- Marketing - black art or measurable activity? (27Kb Word doc)
- A look at marketing measurement .